The initial concept for the market stall is to focus on providing customers with well made products that take on a hand finished approach. The products that will be produced at this stage are either ceramic or glass cups, packaged tea and wooden spoons or bowls.
The stall has a wide target audience of 20-60 year old females as consumers of different age groups will be interested in the products for different reasons. For instance, people in the age bracket of 20-30 would like to purchase the products because they find them trendy, appealing and would be a nice product to place in their apartment or home. People within the age bracket of 30-60 would be interested in the products to spruce up their current kitchen items or to purchase as a special gift for a family friend or loved one.
The overall concept for the stall and "brand feel" is to showcase well made products on a stall that has a homely feel. Because the products that are made relate to the kitchen and taking time out for oneself, the stall should reflect a feeling of relaxation and comfort. For this reason, the stall could possibly take on the appearance of ones kitchen at home or their dining area. The stall will be about bringing ones home to the market.
Below is the initial mood board showcasing potential product ideas, package designs and stall inspiration. The packaging will focus on raw materials with pop colours.
The stall has a wide target audience of 20-60 year old females as consumers of different age groups will be interested in the products for different reasons. For instance, people in the age bracket of 20-30 would like to purchase the products because they find them trendy, appealing and would be a nice product to place in their apartment or home. People within the age bracket of 30-60 would be interested in the products to spruce up their current kitchen items or to purchase as a special gift for a family friend or loved one.
The overall concept for the stall and "brand feel" is to showcase well made products on a stall that has a homely feel. Because the products that are made relate to the kitchen and taking time out for oneself, the stall should reflect a feeling of relaxation and comfort. For this reason, the stall could possibly take on the appearance of ones kitchen at home or their dining area. The stall will be about bringing ones home to the market.
Below is the initial mood board showcasing potential product ideas, package designs and stall inspiration. The packaging will focus on raw materials with pop colours.